“Above All” Published Feb. 26, 2008 By Senior Airman Oleksandra G. Manko Nellis AFB Public Affairs NELLIS AIR FORCE BASE, Nev. - -- We "Aimed High," we "Crossed Into the Blue," we are "Doing Something Amazing" on a daily basis and "Nothing Comes Close." Now the term people will be hearing and seeing in commercials and on the internet alongside U. S. Air Force is "Above All." Feb. 24 the Air Force launched its new awareness campaign entitled "Above All." Many Airmen may wonder why does the Air Force need another slogan -- the reason is fairly simple: "The new slogan, 'Above All,' refers to what we do and how we do it," said Col. Michael Caldwell, deputy director of Air Force public affairs. "Above all, we defend America. We do this by dominating air, space, and cyberspace." "The new slogan is admittedly a bold one," Colonel Caldwell said, "but so are Airmen." This campaign accurately portrays Airmen and how they're executing the Air Force mission to ensure the security and safety of America now and in the future, he explained. "The job of the Air Force is to defend America and we do that by dominating air, space and cyberspace," Colonel Caldwell said. "The new campaign and slogan captures our roots, but also illustrates where we're going as a service as the Air Force prepares to contend with future threats." The purpose of the campaign is to create a dialogue with potential recruits, their parents and those most likely to influence young people to join the military about the critical role the Air Force plays in defending America's future, said Colonel Caldwell. The campaign will feature real Airmen performing their missions, like Staff Sgt. Lee Jones from Barksdale Air Force Base, La. He's featured prominently in the campaign as a warrior on the front lines of the Air Force's newest warfighting domain, cyberspace. "I'm excited to be a part of this and to represent the Air Force this way," said Sergeant Jones, a computer systems operator and cyberwarrior. "'Above All' is a great slogan because it says how we shine in what we do to defend our nation and accomplish our mission." The Above All slogan was chosen over several other phrases as the best description of the Air Force mission, Colonel Caldwell said. "From all the research we did about how people feel about the Air Force - including civilians, Airmen and representatives from other services - this was the phrase that stood out the most," said Colonel Caldwell. "This campaign captures the professionalism of our Airmen, our technological edge and our ability to meet today's threats while at the same time prepare for future challenges. "When anyone in our Air Force family sees an 'Above All' ad, we hope it reminds them that their role is important to America," Colonel Caldwell said. "This campaign makes it clear the Air Force's mission 'Above All' is national defense and protecting the American people." (Parts of this story were contributed by by Staff Sgt. J.G. Buzanowski Secretary of the Air Force Public Affairs)
